Pilgram Group International
Pilgram Group International: marketing and performance reporting
Running marketing inside a group business: monthly reporting to the CEO on real performance, not vanity metrics.
Marketing Manager · 2022 to present
Monthly to CEO
Reporting cadence
Brand, digital, BD
Scope
GA4 + CRM
Measurement
The situation
Group businesses accumulate marketing activity without a scoreboard: several brands, several channels, and nobody able to say which spend produced which enquiry.
What I did
Set up GA4, campaign tracking and enquiry source records, then built a concise monthly report for the CEO.
Stopped campaigns that were not delivering results and focused on the channels bringing in enquiries.
Why it matters
Most agencies present dashboards. I sit on the other side of the table, where the number has to be explained. That is the perspective clients get when I run their acquisition.
If you run something similar, the services pages explain how I'd approach it, or you can get in touch.
Want this run for your business?
WhatsApp is the quickest way to reach me. Email works too; I read every message.